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SEO Services

SEO – seems like experimentation part of a complex process, but almost every aspect of SEO relates back to keywords. Being able to anticipate the words and phrases for new visitors and potential customers those use in large part determines how successful you'll be at SEO. The process of mining for these keywords is called keyword research.

Our Keyword Research Suite is a powerful set of tools that enables vendors to find and organize large numbers of targeted keywords, quickly and easily. Keyword Research helps you generate widespread lists of keywords that are already organized into actionable groups for use in organic search campaigns. These keywords will form the building blocks of your SEO campaigns.



Two key Optimization technique is followed in SEO:

  • On Page Optimization
    o On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.
  • Off Page Optimization
    o Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.


On Page SEO Factors

These elements are in the direct control of the publisher

Content

Quality

Are pages well written and have substantial quality content

Research

Have you researched the keywords people may use to find your content?

Words

Do pages use words & phrases you hope they’ll be found for?

Fresh

Are pages fresh & about “hot” topics?

Vertical

Do you have image, local, news, video or other vertical content?

Answers

Is your content turned into direct answers within search results?

Thin

Is content “thin” or “shallow” and lacking substance?

Architecture

Crawl

Can search engines easily “crawl” pages on site?

Duplicate

Does site manage duplicate content issues well?

Mobile

Does your site work well for mobile devices * make use of app indexing?

Speed

Does site load quickly?

URLS

Do URLs contain meaningful keywords to page topics?

HTTPS

Does site use HTTPS to provide secure connection for visitors?

Cloaking

Do you show search engines different pages than humans?

HTML

Titles

Do HTML title tags contain key words relevant to page topics?

Description

Do meta description tags describe what pages are about?

Structure

Do pages use structured data to enhance listings?

Headers

Do headlines and subheads use header tags with relevant keywords?

Stuffing

Do you excessively use words you want pages to be found for?

Hidden

Do colors or design hide workds you want pages to be found for?



Off Page SEO Factors

Elements influenced by readers, visitors & other publishers

Trust

Authority

Do links, shares & other factors make site a trusted authority?

Engage

Do visitors spend time reading or “bounce” away quickly?

History

Has site or its domain been around a long time, operating in same way?

Identity

Does site use means to verify its identity & that of authors?

Piracy

Has site been flagged for hosting pirated content?

Ads

Is you content ad-heavy, especially above-the-fold?

Links

Quality

Are links from trusted, quality or respected web sites?

Text

Do links pointing at pages use words you hope they’ll be found for?

Number

Do many links point at your web pages?

Paid

Have you purchased links in hopes of better rankings?

Spam

Have you created links by spamming blogs, forums or other places?

Personal

Country

What country is someone located in?

Locality

What city or local area is someone located in?

History

Has someone regularly visited your site or socially favoured it?

Social

Has someone or their friends socially favoured the site?

Social

Reputation

Do those respected on social networks share your content?

Shares

Do many share your content on social networks?


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